Athenian Girl
Mets, Athens
Medium needed an online store experience that made products easier to browse, reduced friction during checkout, and felt clear, modern, and enjoyable for customers.
Branding Set-Up Styling
Emily Rivera, Isabella Moreno, Sophia Tan
June 22, 2025
We redesigned the UX/UI with streamlined product navigation, a simplified checkout flow, and a cleaner visual system to improve usability across the store.
The updated interface made the shopping journey more intuitive and visually appealing, helping increase customer satisfaction and improve conversion rates.